Rodney in my humble opinion, I am part of your audience and I've built 20+ courses, I think the problem I at least would be coming to you to solve is to make creating a course easy.
I'm coming to you to give me a roadmap, a blueprint, to keep it stupid simple for me. To help me focus on the right things. TO TAKE AWAY THE OVERWHELM OF CREATING A COURSE. Something along those lines.
We all have things we want to pass on to others but when you think "I'll create a course on it" it feels overwhelming (even after 20+ courses!)
If I was writing your statement to me (now or in the past) as my ideal customer I'd write
"I created the Atomic course Blueprint to make creating a course simple and stress free. I want to show creators how to create a course quickly by telling by giving them the steps and showing how an atomic (bite sized) course is the quickest way to launch."
Something along those lines. I found a simple mission summed in in a few words as possible is best.
My company does virtual adjuster mentorships, it is a 1 year program and I finally was able to sum up our mission after 4 years of being in business with this sentence, "We help new independent adjusters get work."
I think yours could be (not saying it is, you know your avatar better than me... maybe LOL)
"I make creating courses quick, easy, and stress free." then I'd hit PURCHASE
Rodney in my humble opinion, I am part of your audience and I've built 20+ courses, I think the problem I at least would be coming to you to solve is to make creating a course easy.
I'm coming to you to give me a roadmap, a blueprint, to keep it stupid simple for me. To help me focus on the right things. TO TAKE AWAY THE OVERWHELM OF CREATING A COURSE. Something along those lines.
We all have things we want to pass on to others but when you think "I'll create a course on it" it feels overwhelming (even after 20+ courses!)
If I was writing your statement to me (now or in the past) as my ideal customer I'd write
"I created the Atomic course Blueprint to make creating a course simple and stress free. I want to show creators how to create a course quickly by telling by giving them the steps and showing how an atomic (bite sized) course is the quickest way to launch."
Something along those lines. I found a simple mission summed in in a few words as possible is best.
My company does virtual adjuster mentorships, it is a 1 year program and I finally was able to sum up our mission after 4 years of being in business with this sentence, "We help new independent adjusters get work."
I think yours could be (not saying it is, you know your avatar better than me... maybe LOL)
"I make creating courses quick, easy, and stress free." then I'd hit PURCHASE
Chris, I have a question to understand the idea of overwhelm further. What what makes creating a course so overwhelming?
Thank you for this detailed feedback Chris. I’m definitely taking it in.