BIP Day 39 - The Top of the Sales Page (And Your Advice Requested)
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Today I began my work on the top of the sales page.
I always start with describing a major problem the course solves. However, I want your feedback on whether I'm focusing on the right problem.
So please read the statement below and tell me if you feel it represents any of your reasons for needing the Atomic Course Blueprint.
I created the Atomic course Blueprint because I believe creators need to charge for something as early as possible in their careers so they can feel they are really in business and creating a bite-sized course is the quickest way to make this happen.
What I want to help you avoid is waiting until the "right" time to start making money from your work. People often wait until they have a giant audience, a massive email list or some other milestone. I believe it's best to get started now because your clients won't wait. They'll buy from someone else.
So do these statements represent any reasons you need the Atomic Course Blueprint?
If so, let me know. Even if it's a "yes, but..." I'd love to know what comes after the "but."
And if I'm off, let me know too and give me your reason for needing the course.
That's it for today. See you back here tomorrow for the final update of the week.
Rodney in my humble opinion, I am part of your audience and I've built 20+ courses, I think the problem I at least would be coming to you to solve is to make creating a course easy.
I'm coming to you to give me a roadmap, a blueprint, to keep it stupid simple for me. To help me focus on the right things. TO TAKE AWAY THE OVERWHELM OF CREATING A COURSE. Something along those lines.
We all have things we want to pass on to others but when you think "I'll create a course on it" it feels overwhelming (even after 20+ courses!)
If I was writing your statement to me (now or in the past) as my ideal customer I'd write
"I created the Atomic course Blueprint to make creating a course simple and stress free. I want to show creators how to create a course quickly by telling by giving them the steps and showing how an atomic (bite sized) course is the quickest way to launch."
Something along those lines. I found a simple mission summed in in a few words as possible is best.
My company does virtual adjuster mentorships, it is a 1 year program and I finally was able to sum up our mission after 4 years of being in business with this sentence, "We help new independent adjusters get work."
I think yours could be (not saying it is, you know your avatar better than me... maybe LOL)
"I make creating courses quick, easy, and stress free." then I'd hit PURCHASE