Thinking about creating a course? Consider the intimidation factor or it's doomed to fail

It's not what you think

Intimidation makes a course sell.

What do I mean?

Students buy a course because they doubt they can figure it out on their own.

• They want to reach a goal

• They've tried before

• They failed

• Or they've seen the broken bodies of those who came before them

This intimidation factor is why they look for the holy grail -- your course.

• They want to be shown the way by a guide who can save them from all the bumps and bruises everyone else got.

• They want to find the path you've beaten for them out of the rough.

• They want a lever to move the boulder out of their way.

So is what you're about to teach something others find hard to learn on their own?

If so, you've got a great topic for a course.