How to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)
Hello,
Welcome to this week's edition of Course Builder’s Corner.
I have 2 things to share with you this week.
I. Article: How to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)
II. Two ways I can help you
As you may have noticed, I’d fallen off the newsletter bandwagon. Once I stop doing something, I often struggle to get started again. It feels like climbing halfway up a mountain, resting for a few days, then feeling like you are back at the base again.
Once I recognized this feeling, I was able to stand back from it and get back on track again.
Bonuses have been proven to get customers to pay up to 25% more for a product.
That's what a major study in 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘙𝘦𝘵𝘢𝘪𝘭𝘪𝘯𝘨 found. But why?
When we see a bonus, our attention becomes focused on the extra value. We don't want to miss out.
So if you don't have a bonus package, you are leaving money on the table.
But how do you create a high value bonus without a lot of extra work?
The easiest way is to use the unbundling strategy.
Separate a feature from the product and make it a bonus.
Example
My course program "The Atomic Course Blueprint."
Components
Outlining process
Writing process
Creating introductions and conclusions
Storytelling
Anyone who wants to write a course will want to tell great stories, so the storytelling piece was removed from the main course and is now a bonus. Customers can only get it when they purchase the premium option for just a little more money.
And notice this, I didn't have to do any extra work to create this bonus. I was already including it in the course itself.
I just unbundled it.
There's no reason you can't do the same with your upcoming products.
II. Two ways I can help you
Are you still here? I love that ❤️
And before you go, you may want to check out any of the following:
The Atomic Course Blueprint- Want to create a course without the usual overwhelm? Try creating a tiny course. Find out more here.
iPARA: How to organize your digital life for action- Is digital disorganization keeping you from reaching your goals? What if just four folders could let you not just stay organized but actually get things done. See for yourself here.
That’s it for this week. I’ll see you next week with another issue.