BIP Day 17: How to get customers to gladly pay 25% more for your product or service (with the unbundling strategy)

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Bonuses have been proven to get customers to pay up to 25% more for a product.

That's what a major study in 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘙𝘦𝘵𝘢𝘪𝘭𝘪𝘯𝘨 found. But why?

When we see a bonus, our attention becomes focused on the extra value.  We don't want to miss out.

So if you don't have a bonus package, you are leaving money on the table.

But how do you create a high value bonus without a lot of extra work?

The easiest way is to use the unbundling strategy.

Separate a feature from the product and make it a bonus.

Example

My course program "The Atomic Course Blueprint."

Components

• Outlining process

• Writing process

• Creating introductions and conclusions

• Storytelling

Anyone who wants to write a course will want to tell great stories, so the storytelling piece was removed from the main course and is now a bonus.  Customers can only get it when they purchase the premium option for just a little more money.

And notice this, I didn't have to do any extra work to create this bonus. I was already including it in the course itself.

I just unbundled it.

There's no reason you can't do the same with your upcoming products.

Want to ensure others are paid well for their creative work?

Recommend this newsletter.

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Day 17 Update

Today, I wrote the last hook for a section of the course.

I just need a brief introduction for Part 1 and I'll be done with the text. Then it’s on to adding graphics.

The finish line nears.

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