BIP Day 12: Three steps to creating curiosity at the start of a course
And the Day 12 update
There are two items in today’s update.
The three steps to creating curiosity at the start of a course
The Day 12 update on my Atomic Course’s Blueprint
Three steps to creating curiosity at the start of a course
Since 2011, I've created and marketed 15 courses.
I used to start each course with Lesson 1 but participants weren't as engaged as I wanted. Then I learned these four steps to creating an introduction that inspires follow through.
Step 1: Identify an overarching concept/problem
Determine the larger idea behind your course. For example, the larger concept addressed by my course on organizing digital information for action, is "trusted system".
Step 2: Use the analogy-finding question
To find an analogy, I ask what's an example of the concept? For my digital info course, I came up with the rules of the road as the trusted system. But I could have easily used other systems we trust such as the system of purchasing items with cash.
Step 3: Negative talk
To make the story more interesting describe it in the negative. Instead of describing how we can drive safely because of the rules of the road, I described what life would be like if there were no driving rules at all -- total chaos.
Step 4: Connect the analogy to the course
Tell them how this analogy relates to your course as a whole. This part is what delights your readers. Once they see the connection, they feel their eyes are opened. They want to know more.
Step 5: The simple list
Now that you have their attention, you can merely list the ideas you'll cover in your program.
Day 12 Update
Today I revised the section on introductions which Took 20 minutes. I used the example from my course iPARA. One example feels a bit too light so tomorrow I'll add an example from one of my free reports too.
Here’s a screenshot:
