BIP Day 11: The three questions that determine whether your course will succeed or fail
Plus the Day 11 update
There are two items in today’s newsletter.
Today’s article “The three questions that determine whether your course will succeed or fail”
Day 11 update on building my course in public
1. The three questions that determine whether your course will succeed or fail
Since 2011, I've created and marketed 15 courses.
In that time, I've discovered three questions that can tell you whether a course idea will succeed or fail before you even begin.
Question 1: Who are you trying to help?
Know who your course is for. Is it muscle-building for 20-somethings? Or is it fitness for the over forty crowd? If you're selling a copywriting course is it for the solo creator or someone who wants to make a living selling copywriting. The focus of your course will be different depending on who you serve.
Question 2: What problem are you solving for them?
The over-forty man is facing a different set of obstacles, than a 21-year old. He may have a lot of work and home responsibilities that make it hard to find time and energy for exercise. Since his problems are different so are the solutions offered by your course.
Question 3: Is my solution too obvious?
If yes, find out why, despite using the obvious solutions, they aren't getting results. Is it that they lack motivation? Then you'll need a solution for that. Is it that the other methods have a key flaw? Your course will have to fix it. Whatever you offer, it can't be for them to just follow grandma's advice. You need to diagnose the deeper problem and solve it.
2. Day 11 Update
The writing came much slower today and I also realize I need to make some big changes to this section. However, here's the work for Day 11. It will look a lot different later.
Here’s a screenshot:
Asking better questions is key to finding better solutions