5 Things I Wish I Knew 12 Years Ago About Building Courses
Save yourself a lot of time by learning them earlier than I did
This will be my last weekly newsletter of the year. As such I thought it would be good to share some lessons I learned over the years about creating and marketing courses.
Let me know in the comments if you have questions about any of these five points.
If I could go back in time, these are the 5 things I wish I knew about building online courses.
(It would have saved me a lot of wasted time and effort.)
1. Small, focused courses are of high value to customers
People love getting a result in a short period of time. No need to make people wade through hours of content to get help. Make information small that packs a punch.
2. Video is NOT always the best option
Sometimes video is the best way to teach a topic (software demos, yoga, etc).
At other times text makes more sense -- email formatting, copywriting. Don't force video on your customers. Create whatever makes the most sense given your topic.
3. The foundation of course sales: The weekly newsletter
When our newsletter was sporadic, so were our course sales. Once we started mailing weekly, we started to sell out our programs. A coincidence? I think not.
4. Waiting lists are magical
Avoid mailing every person on your list about every course. Let them opt-in to finding out more. Those who do love to hear more.
5. Intimidation makes courses sell
We buy courses because we don't think we can figure it all out on our own -- intimidation is the disease.
Isolation is the cure.
Teach one subtopic at a time, break it down further if need be.
By creating information as targeted as a laser beam, you give your customers confidence so they implement what you teach.
When will you start creating your next course?
Let me know in the comments.
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